Keeping your employees motivated is the key to delivering great service that keeps customers coming back to your business, regardless of which industry you operate in and thus giving the business the time needed to develop its brand awareness. In most cases, this process does not happen overnight while the ultimate goal is for the company to identify the success level of brand awareness campaigns, the business should always continue to appreciate and track even the slightest progress. Customers of your products and services need to ask honest opinion of the goods and services you and your organisation provide and organisations and individuals that want to get ahead of their competitors and succeed must be those businesses that are prepared to meet regularly with their employees and appraise performance levels as well as getting feedback about their customers and especially what they want. This is one of the most single attribute that differentiates your brand from that of your competitors and this as perceived by your consumers. Every brand has a story to tell and how well you tell it will give your customers a reason to believe in your employees and come back to buy your brand or prefer your brand to those of your competitors. Guinness Cameroon SA and les brassseries du Cameroun Ltd, these two brewery companies that deals in both alcoholic as well as non-alcholoic brands put a lot of effort and time to tell their own side of the story to their customers in an effort to woe them to selecting their products over those of their competitors.

brand, consumer, consumer perception, customer, customer service

i. Abam, E.N (2017) Hospitality in Cameroon – A Case Study Approach ISBN-13: 978 3659226120, LAP LAMBERT Academic Publishing, a trademark of ICS Morebooks Marketing SRL, 4 Industriala street, 3100 Balti, Republic of Moldova: email: info@omniscriptum.com.

ii. Abam, E.N (2017) Marketing a Tourism Potential Destination - Case Study of Nsanakang ISBN-13: 978-3-330-32779-5, LAP LAMBERT Academic Publishing, a trademark of ICS Morebooks Marketing SRL, 4 Industriala Street, 3100 Balti, Republic of Moldova: email: info@omniscriptum.com.

iii. Abam, E.N ( 2018) Branding as a means of positioning itself in the marketplace-a case study of the Catholic University Institute of Buea - the Entrepreneurial University: British Journal of Multidisciplinary and Advanced Studies Vol.2, No.3, pp.49-53, 2018

iv. Abam EN (2018) Examining the Impact of Customer Experience in The Hospitality Establishment - A Case Study of Chariot Hotel, Molyko Buea JOJ scin. 2018; 1(4): 555570.

v. Buchanan, Leigh (2011). "A Customer Service Makeover". Inc. magazine. retrieved 22 Oct 2018.

vi. Jary, D & Jary, J (1991) Dictionary of Sociology, Glasgow

vii. http://www.businessdictionary.com/definition/customer-perception.htm [Accessed on 20/09/2019]

viii. http://www.businessdictionary.com/article/571/three-objectives-of-brand-awareness/ [Accessed on 18/09/2019]

ix. http://www.1000ventures.com/business_guide/crosscuttings/bizsys_customer.html [Accessed on 15/09/2019]

x. https://www.drinkpreneur.com/beverage-howto/how-to-brand-a-beverage/ [Accessed on 18/09/2019]

VOLUME 02 ISSUE 01 OCTOBER 2019